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CafesListed under Ballina

The Belle General

12 Shelly Beach Rd, East Ballina NSW 2478, Australia

4.5(645)· Google$$$$
63
Spot Score
Worth a Look
How it's scored

ClosedToday 08:00 – 14:00 · by the venue's published hoursFull hours

Open 7 daysOpen MondaysOpen Sundays
The Belle General — East Ballina, Byron Bay

A much-loved cafe at East Ballina near Byron Bay, rated 4.5 across more than 640 reviews.

Practical details

12 Shelly Beach Rd, East Ballina NSW 2478, Australia
$Typically $$ · price level 2 of 4

Opening hours

Closed
Monday
08:00 – 14:00
Tuesday
08:00 – 14:00
Wednesday
08:00 – 14:00
Thursday
08:00 – 14:00
Friday
08:00 – 14:00
Saturday
08:00 – 14:00
SundayToday
08:00 – 14:00

Why it's worth checking out

The Belle General sits on Shelly Beach Road at East Ballina, on the Northern Rivers coast near Byron Bay, close to the beach. A much-loved cafe, it's become a genuine local favourite — combining quality food and good coffee with a relaxed, characterful setting in a lovely coastal location, the kind of welcoming spot that captures the easygoing mood of the Northern Rivers.

The appeal is that combination of quality cafe fare, good coffee and a relaxed atmosphere in a great East Ballina location near the beach, ideal for a leisurely brunch, a morning coffee or a casual catch-up. The laid-back coastal mood pairs perfectly with a quality cafe, and the Belle General has clearly won over a loyal following of locals and visitors.

With a 4.5 rating from more than 640 reviews, it's clearly hitting the mark. Menus, opening hours and offerings change with the seasons, and a popular cafe gets busy on weekend mornings and over holidays, so it's worth checking current details before a special trip — though for a great brunch and a quality coffee near the beach, it's often just a matter of dropping in at the Belle General at East Ballina.

Spot Score

63

The Spot Score is our composite of five signals — two about the venue's standing with visitors and three about how complete and current this listing is. It is not a visitor rating and not a verdict on the food or the experience. The 4.5 from 645 reviews is Google's visitor rating, shown separately and never altered by us.

About the venue · from Google

ReputationGoogle star rating, smoothed for review count
79
PopularityHow many Google reviews it has
85

About this listing · our record

Information qualityWebsite, menu and structured details on file
30
Category fitHow well it matches its listed category
70
FreshnessHow recently we last checked our sources
30

Last checked against sources 19 June 2026.

Our independent editorial score — not a user rating.

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